The purpose of this survey is to prove the hypothesis. Hypothesis: Offering full-service or dual-service packages will seduce spa visitors into spending more money. The survey is to be given to all kinds of people at the Hard Rock Hotel. People heading to the pool, on the casino floor and at bars/lounges will all be participants in the questionnaire. The questionnaire will be given to both men and women, over 21 years of age.
1. Decide whether to use a probability or non-probability sampling method.
Non-probability
2. Define the target population.
Hard Rock Hotel/Casino Visitors
3. Select a sample frame.
Irrelevant to nonprobability samples
4. Identify the sample unit.
People (households & businesses do not apply)
5. Plan the procedure for selecting sample units.
Interviewers will be asked to select random adults. Anyone who looks younger than 21 should not be approached for this survey. Inebriated and/or incoherent prospects should not be surveyed. This will keep the survey safe from unnecessary sample bias.
6. Determine the sample size.
Only fifty questionnaires will be given out for the purpose of the project.
7. Draw the sample.
Sample size is 5 according to the calculator on www.surveysystem.com/sscalc.htm
8. Conduct the fieldwork.
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