Showing posts with label BOC. Show all posts
Showing posts with label BOC. Show all posts

Wednesday, May 11, 2011

BOC: CSN Graduation

“College of Southern Nevada Tests Its Limits” is an article in a recent Las Vegas Review Journal issue. The article briefly discusses the academic success of a 28-year-old male graduating from CSN after ten years.

“Like many CSN students, Creedon took a while to figure things out. The community college serves all kinds, so there is no such thing as a typical CSN student. But it would not be an overgeneralization to say CSN's students are generally older, poorer, less white and less likely to be from college-educated families than those attending most other higher education institutions.” (http://www.lvrj.com/news/csn-tests-its-limits-121621738.html)

CSN could use market research to figure out why students are not graduating and what they could do to encourage higher graduation rates. In order to do this a focus group could be conducted followed by a student body survey. The focus group should be made up of seven students of all backgrounds and races. In the focus group, questions like “What do you want to do?,” “what is keeping you from attaining your goal?,” “how could we help you choose a career path?” and several similar questions should be asked and discussed. The ideas from the focus group should be recorded. The survey would ask similar questions but should also include questions like “how many classes do you take a semester?”

Perhaps the most important question that should be asked is "Why CSN?" "What made you want to go to CSN?" Students need to be surveyed to see why they choose CSN and what they would like to accomplish. Also, the community should be surveyed to see what jobs are available and what degrees are most necessary.

I feel that by having these questions answered, CSN could get a real understanding of what it is that makes success so difficult. They could figure out what the problems are for these students and how they can be solved. Clearly there is a lack of motivation in the CSN student body and they need to be encouraged. Things like student support groups, guest speakers and school activities care possibilities for giving the students that little boost they need.

Wednesday, April 27, 2011

BOC: Beautiful Stranger TV

“Beautifulstranger.tv is a style hub featuring the most fabulous looks from the street (and occasionally backstage at fashion shows). The compelling content, which is raw, edgy and fun, totally unscripted and completely authentic, drives the consumer to shop the looks right off the backs of the best dressed.” (http://www.beautifulstranger.tv/about)

The idea behind beautiful stranger is one that many fashionistas like myself would call “ingenious.” In many fashion magazines, a reader can find pictures of different women and girls around the world with incredible style. Beautiful Stranger took that idea and brought it forward.

The women who operate the style hub find style in the most fashionable cities. They boldly stop strangers to find out everything about their outfits: what they’re wearing, loving, listening to on their iPods, how they're going green, where they eat, shop, hang out and purchase their items. Each “Beautiful Stranger” has five minutes to explain what she can't live without and why, plus what pieces she's pulled together to create her fabulous and unique style.

The website, beautifulstranger.tv, features photos and video footage of the women that are stopped. On each photo’s individual page, links are available for the viewer to purchase the style captured. The videos involve a series of questions to different people in the fashion industry that include the same criteria as listed above. The videos are fun to watch because these fashion experts mention ALL great places to shop from Bottega Veneta to Target.

The idea was created and brought forth by Editor and Executive Producer, Abby Wallach. She has worked in the business for over twenty-five years and has worked for some of the most profound companies in the industry including Women’s Wear Daily, and Glamour and W magazines.

Wednesday, April 13, 2011

BOC: Week 2 Survey & Results

http://jrscience.wcp.muohio.edu/humannature00/FinalArticles/TheSenseofScentA.html

This survey has to do with scent and sexual attraction. The survey was created by four female college students that were inspired after a conversation about everything being scented, from lotions they use to feminine hygiene products. This project attempted to explore the role that scent, and specifically artificial scent, plays in college-age interpersonal relationships. It has been hypothesized that scent plays a crucial role in sexual attraction between individuals. A survey and practical experiment were conducted in an attempt to prove that not only is scent important in college-a

ged persons interactions, but that showered and artificial scents in comparison to n

atural odors is the most desired.

Surveys were conducted first and given to 50 students on the college campus. All surveyed students were kept between the ages of 18 and 22. Then a series of tests were given to these same 50 students. Tests included being asked to smell different scents and guess what they are and being asked to smell scents are reveal emotions they feel from the scent. Then poles were taken around campus of how often women shower vs. men. Over 50% of each showers daily but 15% of men shower twice daily vs. .4% of women. 62.5% of women on campus rated scent as moderately important against 42.3% of men. However, 15.4% of men rated scent as very important where as only 12.5% of women did the same. Over 65% of both men and women say that scent plays a factor in whether they will become romantic with someone.


Finally, 5 perfumes for men to smell and 5 colognes for women to smell were tested on the students to see which reminded them of a past relationship. The perfumes chosen were Happy, Journey, Kenzo, Sunflowers and CK1. The colognes chosen were Chrome, A&F, A&F Woods, Hugo Boss and CK1. CK

1 was chosen by women and Happy and Journey in a tie were chosen by men.


I thought this was a very interesting survey because I also find it strange how large of a role scent plays in our everyday lives. The study needs much more work done to be accurate: a larger number of students, more tests and a fewer number of variables. I do think that the concept, however, is incredibly note-worthy and would look into it more.

BOC: Online Quiz


1. What is a Booty Pop? What is its significance?

A booty pop is a pair of shorts that are padded in the rear to make a woman’s buttocks appear larger. Apparently, they are used by celebrities and every day women in order to make clothing look better. Songs like “Bootylicious,” “Donk,” and “Baby Got Back” have all encouraged women to feel that they need to have a larger behind.[1]

2. Who spends more money online, men or women?

Apparently, men spend more money online than women, especially during holiday season. This is supposedly because men have less drive to go out and shop than women do. Women are much more likely to enjoy the activity of shopping and going to malls, where as, men do not enjoy shopping or trying things on. For men it is more convenient to order things and have them delivered right to their door.[2]

3. Who spends more time online, men or women?

On the contrary to the previous question, women spend more time online than men. Women spend more time on social networks and online publications than men do. [3] This is most likely because women enjoy things like Facebook and Twitter more – posting pictures, updating their status, snooping and lurking on others’ pages. Also like to shop online simply to preview what they will purchase in the store. Women enjoy the activity of shopping and enjoy going to malls with friends and even solo. For women, shopping is a therapeutic activity.[4]

4. What advantage do marketers have for women shopping online than men?

Advantages that marketers have for women shopping online than men include knowing how women use the internet, women being emotional shoppers and women being easier to rope in through advertising.[1] When marketing to women, marketers must know how to tap in to female emotions – doing so will make your marketing successful. Reaching men through marketing is much less understood than doing so for women.

[1] http://www.bootypop.com/

[2] http://www.opentechsupport.net/forum/general-news/30799-men-spend-more-than-woman-online.html

[3] http://www.zmags.com/blog/women-spend-45-more-time-reading-online-publications-men

[4] http://www.itlist.com/research-says-women-spend-more-time-online-then-men/

[5] http://marketingtowomenonline.typepad.com/blog/2006/02/male_vs_female_.html