1. What is a Booty Pop? What is its significance?
A booty pop is a pair of shorts that are padded in the rear to make a woman’s buttocks appear larger. Apparently, they are used by celebrities and every day women in order to make clothing look better. Songs like “Bootylicious,” “Donk,” and “Baby Got Back” have all encouraged women to feel that they need to have a larger behind.[1]
2. Who spends more money online, men or women?
Apparently, men spend more money online than women, especially during holiday season. This is supposedly because men have less drive to go out and shop than women do. Women are much more likely to enjoy the activity of shopping and going to malls, where as, men do not enjoy shopping or trying things on. For men it is more convenient to order things and have them delivered right to their door.[2]
3. Who spends more time online, men or women?
On the contrary to the previous question, women spend more time online than men. Women spend more time on social networks and online publications than men do. [3] This is most likely because women enjoy things like Facebook and Twitter more – posting pictures, updating their status, snooping and lurking on others’ pages. Also like to shop online simply to preview what they will purchase in the store. Women enjoy the activity of shopping and enjoy going to malls with friends and even solo. For women, shopping is a therapeutic activity.[4]
4. What advantage do marketers have for women shopping online than men?
Advantages that marketers have for women shopping online than men include knowing how women use the internet, women being emotional shoppers and women being easier to rope in through advertising.[1] When marketing to women, marketers must know how to tap in to female emotions – doing so will make your marketing successful. Reaching men through marketing is much less understood than doing so for women.
[1] http://www.bootypop.com/
[2] http://www.opentechsupport.net/forum/general-news/30799-men-spend-more-than-woman-online.html
[3] http://www.zmags.com/blog/women-spend-45-more-time-reading-online-publications-men
[4] http://www.itlist.com/research-says-women-spend-more-time-online-then-men/
[5] http://marketingtowomenonline.typepad.com/blog/2006/02/male_vs_female_.html
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