The idea behind beautiful stranger is one that many fashionistas like myself would call “ingenious.” In many fashion magazines, a reader can find pictures of different women and girls around the world with incredible style. Beautiful Stranger took that idea and brought it forward.
The women who operate the style hub find style in the most fashionable cities. They boldly stop strangers to find out everything about their outfits: what they’re wearing, loving, listening to on their iPods, how they're going green, where they eat, shop, hang out and purchase their items. Each “Beautiful Stranger” has five minutes to explain what she can't live without and why, plus what pieces she's pulled together to create her fabulous and unique style.
The website, beautifulstranger.tv, features photos and video footage of the women that are stopped. On each photo’s individual page, links are available for the viewer to purchase the style captured. The videos involve a series of questions to different people in the fashion industry that include the same criteria as listed above. The videos are fun to watch because these fashion experts mention ALL great places to shop from Bottega Veneta to Target.
The idea was created and brought forth by Editor and Executive Producer, Abby Wallach. She has worked in the business for over twenty-five years and has worked for some of the most profound companies in the industry including Women’s Wear Daily, and Glamour and W magazines.
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