From Principles of Marketing Research I expect to gain knowledge and skills to conduct beneficial market research. I also expect to learn about different types of marketing research and different ways to conduct it, as well as, how to analyze results to benefit a company. I also expect to learn how to present marketing research results to a company and/or client. I should complete this course with the following abilities:
1. Gather, record, and analyze data related to the marketing of goods and services.
2. Relate the development of market research techniques to a historical context.
3. Compare and contrast market research options and apply them to a planned campaign.
In this class, I expect to maintain a blog and twitter account every day. I will show up to class every Wednesday night ON TIME, not a minute later. Having had Mr. Pinto several times in the past, I know that this is a lot of work but will work hard to keep up with the course and all of its assignments.
From this 10-week course I expect to gain factual knowledge that will help further my career in both fashion and fitness. I would like to learn how to conduct and analyze proper research in order to gain clientele and increase sales/activity. I would also like to learn how to put all of this knowledge into my career. I strongly feel that the knowledge and skills I gain from this class can help me to further my career, as well as become a greater asset to my employer.
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